Brand, social, and content that people actually talk about.
I'm Ingrid, a bilingual (English / Spanish) brand and social marketer with 7+ years building voice, community, and launches for mission-driven brands, startups, and creator platforms. Currently Brand Architect at What She Said, Inc.
Brand Strategy
★
Social-first
★
Community
★
On Camera
★
English + Español
★
Brand Strategy ★ Social-first ★ Community ★ On Camera ★ English + Español ★
740,000+
views on one post
3x
social following at What She Said, Inc.
6x
X followers in 24 hours for Oboe
38.8%
average newsletter open rate
Selected Work
What She Said, Inc.
Growing a community-first brand on social
Brand Architect ★ Instagram + TikTok ★ 2023 to now
Results: 2,700 to 8,000+ followers · 16% average engagement · 740K+ views on our first viral post
The goal: Grow What She Said from a small, loyal following into a go-to space for women building businesses, without losing the warmth that made people show up in the first place.
What I did:
Built the social strategy and voice across Instagram and TikTok, from daily posting to long-term planning
Directed a team of 2 on content production, with a calendar and approval workflow built in ClickUp
Leaned into content that sounds like something people would actually say, and let the community see itself in every post
The viral moment: Our first viral post reached 500K+ accounts with 740K+ views, 10K+ shares, 3.4K reposts, and 1.8K saves.
Oboe
Launching an AI learning platform by meeting people where they already are
Launch strategy ★ X, Substack, LinkedIn ★ Sept 2025
Results (first 24 hours on X): 800 to 4,725 followers · ~41K impressions · 3.3K engagements
The goal: Launch Oboe, a platform that builds courses with AI, and get it in front of people who already want to learn something new.
What I did:
Built a social listening strategy around one simple idea: people post about what they want to learn every day
Found posts from people wishing they understood a topic, picking up a hobby, or building a new skill
Replied with an Oboe course made for that exact interest, so every touchpoint felt personal and useful
RFRL
App launch, membership, and 100+ ticket IRL events
Brand Architect, What She Said ★ Campaigns + event branding ★ 2025 to now
Results: RFRL app launch (Aug 2025) · RFRL Red membership campaign · 100+ tickets sold for every IRL event
The goal: Bring the What She Said community into the RFRL app, then give members reasons to keep showing up, online and in real life.
What I did:
Owned messaging and branding for the RFRL app launch, from concept to rollout
Creative directed the RFRL Red campaign to grow paid membership inside the app, from script to final assets: assembled and directed the photographer, videographer, models, and styling, and built the shot list to match the vision
Created event messaging and branding for IRL events like Babeland and Biz Shower, each selling 100+ tickets
Fan Mail
What She Said ★ Email ★ Sept 2024 to now
Results: 3,500+ subscribers · 38.8% average open rate · monthly to weekly in Sept 2026
The goal: Turn the newsletter into a direct line to the community, warm and useful enough that people look forward to it.
What I did:
Lead Fan Mail's content and voice: warm, playful, and community-forward
Bring readers behind the scenes of founder life and building a startup, from merch rollouts and product updates to IRL events and ticket launches
Connect every channel in one place, carrying the themes we talk about on Instagram and TikTok and the conversations happening at our events into each issue
Scaled Fan Mail from monthly to weekly in Sept 2026, averaging a 38.8% open rate since the switch
A newsletter people actually open
Skillshare
Cultural campaigns powered by creators
Social Community Manager ★ Instagram, TikTok, LinkedIn, YouTube Shorts ★ 2023 to 2025
Results: 40+ creators · 10 cultural campaigns · 20+ posts per week · 2 Creativity Lab cohorts
The goal: Celebrate cultural moments in a way that felt real, by putting creators and teachers at the center.
What I did:
Co-developed social-first campaigns for Black History Month, AAPI Heritage Month, Latinx and Hispanic Heritage Month, and Pride, partnering with about 4 creators each
Led Creativity Lab, a creator program with two cohorts of 5 creators
Ran the content calendar across 4 platforms, publishing 20+ posts a week
“I had the pleasure of working with Ingrid during our time together at Skillshare. When I joined, she already had a strong grasp on our social media channels, but quickly and seamlessly took on even greater responsibility in growing Skillshare’s online presence. I was especially impressed by her creative ideation and her knack for staying ahead of the curve with fresh, relevant topics - both casual and professional - across the creative sector. Most importantly, Ingrid is a joy to collaborate with, she’s organized, talented, and endlessly resourceful. If you’re looking for a multi-talented creative who can be agile while also inventive and organized, look no further than Ingrid.”
Ryan Stanley, Senior Product Enablement Manager
August 15, 2025, Ryan worked with Ingrid on the same team.
Hi, I'm Ingrid
I'm a bilingual brand and social marketer, a journalism grad from UT Austin, and someone who believes the best content sounds like a friend talking.
Over 7+ years, I've grown communities at What She Said, Inc., partnered with creators at Skillshare, launched an AI learning platform on X, and run my own studio, Run with Social, for 30+ clients. I care about brands with a point of view, campaigns rooted in culture, and copy that feels human in English and en español.
Let's build something people talk about
Open to full-time brand, social, and content roles (US remote) and select freelance projects.